Resume Key Words - Where To Find
Keywords To Use On A Resume
©
David Alan Carter
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Resume key words... you know you need them. But where to
find them? Here's where to find keywords to use on a resume.
Help from a former recruiter. ______
Key words are the jargon of a particular industry, also
known as buzzwords, key words (or, keywords) on your resume
speak to who you are within that industry. Are they crucial
elements in today's resumes? You bet. Assuming the job seeker
wants that resume to result in an invitation to an interview.
Key words are the words employers are searching for to
establish that a candidate has a professional or academic
background suitable for a particular job opening.
A Resume Without Key Words Is
Invisible
In the age of the internet, companies have come to rely
heavily on resume databases, and dependent upon on key words
and search software to match candidates with job
qualifications. Assuming your resume has become one in a
database of resumes (a more likely occurrence than not, in
today's world), it needs relevant key words in order to surface
and land on the desk of a hiring official. Without keywords,
your resume won't be matched to the qualifications of an
available position. Your resume is invisible.
OK - Where should you begin your search for keywords to use
on a resume?
Keywords To Use On A Resume - Look
Here First
Start with the obvious spot, and the most overlooked - the
company you want to work for. If your target company is running
a classified advertisement, the ad itself is most likely a
wealth of information. Does it list the duties and
responsibilities of the position? Does it identify a
candidate's necessary qualifications and desired
characteristics? If so, you've now got your hands on keywords
already optimized for the position and ready for your
resume.
Additional Places To Look For
Keywords To Use On A Resume
Here are seven other places to look for keywords relevant to
your industry and to your profession. They include:
-
Company websites. Most medium to large
companies will have a web presence. Google the
companies in your industry, and locate their websites.
Pull up their page marked "careers" or "jobs" or
"employment opportunities." Do they have job openings
for positions that match your qualifications? If so,
you've hit pay dirt. Indeed, you've not only found a
good source of relevant industry keywords, but you've
found the next place to send your keyword-rich resume.
- Quarterly and annual reports from companies in your
industry. Read one or two, as well as news releases, for
technical jargon (i.e., keywords).
- Trade magazines and newsletters.
- Recruiters. Talk with one or two. Recruiters know what
companies are looking for in terms of specific language.
Besides, it never hurts to introduce yourself to a
recruiter during a job search.
- The U.S. Department of Labor's Occupational Outlook
Handbook. Find it online, or at your local public
library.
- Informational sites on the Web relating to your
industry.
- Online forums and discussion groups that cater to your
profession or industry.
Make Sure You 'Own' The Keywords On
Your Resume
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Once identified, make sure the keywords you plan to
incorporate into your resume accurately reflect your skills and
attributes. The last thing you want to do is appropriate a
keyword with the intent to impress readers, when you haven't a
grasp of the terminology. Or when it's not applicable to your
situation. You will get hung out to dry by increasingly
sophisticated human resources professionals. Expect to have to
back up your familiarity with – and competency in – a keyword
during any interviews triggered by your resume.
Once you're comfortable that you 'own' your selected
keywords, work them into your resume - most notably in the
summary or profile section, but also throughout your work
history as appropriate.
___
A Final Thought...
Once you've got your keywords selected,
there's still much to do. You've got format selection; design
and layout; prose that promotes your qualifications without
making you come across as vain or arrogant. Writing an
effective resume has never been a walk in the park, but in this
tough economy, resume writing is even more challenging. If
your resume is going to be fighting
for attention in an extremely competitive field, the services
of a professional resume writer might make sense.
If you opt
for some help, seek out a certified professional
resume writer. A writer with a good reputation in the industry.
A writer who will communicate with you by phone, and stand
behind his work with a guarantee. Yes, they're out
there.
In fact, I can help you identify that "pro," that special
writer who is qualified to deliver a polished document that
puts your best foot forward in a tough job market. The page
Resume Writer Reviews identifies 10 of
the more popular companies out there, and I rank these writers
on values like...
- Quality of workmanship
- Credentials
- Pricing
- Guarantees
You’ll find star rankings, mini-reviews, and in-depth
reviews on each of these 10 companies. Whether you go it alone
or trust the services of a pro writer, I wish you the best of
luck in your job search!
– David
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David Alan
Carter is a former technical
recruiter (i.e. headhunter) and founder of
Resume One of Cincinnati. For more than ten
years, he personally crafted thousands of
resumes for satisfied clients from all
occupational walks of life, from entry-level to
senior executive.
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